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With Dr. Siobhan Key, MD

Ditch Crappy Diets With A Smarter Approach
Designed For Your Physician Life

Discover your personalized blueprint for unlocking complete ease with food and weight loss success

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“I was feeling really unhappy with my weight before starting Thrive Academy.  The biggest shift is no longer over-indulging or emotionally eating.   I just don’t feel like I have to eat."
~Dr. A. Psychiatry

Do You Ever Catch Yourself Thinking...


"I can eat healthy while I’m busy in my clinic... and then one treat puts me into a slide of overeating for the rest of the day… I dream of a day where I can wake up, slide out of bed without the soul crushing replay of everything I ate last night”


"How can I ever find time to focus on my weight loss when my days feel overwhelming just trying to see my patients and get everything else done?"

"I really want to lose weight, but the risk of failing again scares me so much my stomach literally hurts..."

"The cravings to eat junk food after busy days in the clinic are so intense and willpower just isn’t cutting it… I’m tired of ending my days telling myself I just don’t care anymore”


"How can I know so much about health as a physician and yet can’t stick to a diet and lose weight? I feel like I failed Healthy Living 101 and everyone would judge me if they really knew how out of control I am…

Sound familiar?

Excellent! You are in exactly the right spot.


First Things First - You Aren’t Doing Anything Wrong.

Losing Weight As a Physician Has Unique Challenges

There are things that come hand in hand with working in medicine that directly drive eating and stop you from losing weight...

  • Pushing yourself hard through the day (without breaks) and finishing every day feeling exhausted and depleted…
  • Caring for everyone else around you while putting your needs at the bottom of your list (and rarely getting to them)...
  • Stress of caring for patients piled on top of so many others… staffing issues, parenting worries, not enough time in your days… the list goes on & on…
  • Holding yourself to a high standard in every area of your life and yet feeling like you aren’t quite succeeding in any area…

None of these issues are directly food related.  And yet, they all drive eating and impact weight loss.

As a physician, losing weight for the last time doesn’t take a magic diet or counting calories.   It takes addressing the hidden drivers for eating like these 👆.

When you take this approach, your investments are rewarded two-fold – you lose weight because you can finally be consistent with your eating AND you feel happier and more relaxed in your days.

It’s time to thrive. 

I spent years trying to lose weight as a doctor.  Even when I could see diabetes in my future, I just couldn’t find success.  

Lose some weight... then get swamped on call and all my old eating habits would come flooding back.  

Has this ever happened to you?

It felt like it took so much energy and work to stay on my plan.  Always having to think about what I “should” be eating while dreaming about the things I wished I could be eating was exhausting.

Even my knowledge in Obesity Medicine wasn’t enough to help me stick to my weight loss plans.

Eventually I realized that if I REALLY wanted to lose weight and keep it off, I needed to:

  • Enjoy the food I was eating to lose weight
  • Find tools that worked when I was on call or had super busy weeks
  • Find an approach that I could do for the rest of my life, without working so hard

I committed to figuring this out for myself. (And I did)

I stopped beating myself up about my eating. 

I stopped looking for the perfect diet to magically lose my weight.

And I started simplifying my weight loss approach to create one that was effective, fit into my life and I enjoyed.

Now I teach physicians, like you, to do this in your own life. 

So that you can reach your weight loss goals with confidence that you can keep it off.

The way to permanent weight loss is through thriving – both in your life and your weight loss.

You deserve to thrive.

Apply to Join Thrive Academy

Want Different Results? It’s Time For A Smarter Approach

That “Eat Less, Exercise More” lecture in med school really screwed us up.  We have all spent the rest of our lives dutifully trying to make this outdated concept work. But it was always destined for failure.

And the problem that really makes me want to jump up and yell “NOT FAIR”??  When diets haven’t worked, we’ve blamed ourselves.  We’ve carried a shame about being a physician with weight issues that creeps into every aspect of our lives. 

It’s time to talk about a smarter approach.  You deserve a better approach that is designed to fit your physician life.  Here’s why: 

Diets don’t work because they completely miss out on the reasons why you are eating. 

As a Physician, you know what healthy food looks like.  The real question is… When you know what you “should be” eating, how do you get yourself to follow through when you have zero time to yourself, feel exhausted and just can’t care?

Adding restrictive rules and trying to follow diet plans that take a ton of extra work was never the answer. You don’t have time for that (nor do you want to live your life that way!)

You might be asking, “If I shouldn’t be following elaborate restrictive diet rules, how the heck am I supposed to reach my goals??”

The answer is to turn everything you know about weight loss on its head.

😳   You have been taught to put lots of effort into areas that have minimal impact (like hanging on with willpower, telling yourself not to eat in the face of intense cravings).

❤️   Creating sustainablity means finding the places where you put in LESS effort and see MORE results.

😳   You have been taught to try to jam yourself into someone else’s diet rules (even when they include meal prep you don’t have time for and include recipes that your kids wouldn’t touch with a 10 ft pole).  

❤️   What actually works is to meet yourself where you are at and create custom plans that take into account the time you have for meal prep, the foods you and your family like and what works for your body.

😳   You have been taught that the answer to lasting weight loss is through figuring out how to be perfect. If only you could stop eating the junk food, you would be ok.

❤️   What works is learning the power of consistency over perfection while building skills to recover from any challenges along the way.

With the Thrive Academy for Physicians approach, you can expect:

🌟 Less effort and more results

🌟 Custom interventions that seamlessly fit into your life

🌟 Fail-safe strategies to handle any challenges life throws at you

🌟 Expert support within a unique community of fellow physicians who understand your struggles

Investing in Thrive Academy for Physicians means never having to follow another diet again. EVER.

It's time to break free from the limitations of outdated diets and embrace a smarter, more personalized approach to achieving your goals. 

“I was feeling really unhappy with my weight before starting Thrive Academy.  The biggest shift is no longer over-indulging or emotionally eating.   I just don’t feel like I have to eat. 

On the days that I eat extra chocolate, it’s not a moral failing. 

I’m better able to recognize and manage stress, and let eating just be eating.”

Dr. A. Psychiatry


A 6 Month Group Coaching Program for Physicians Who Are Ready to
Lose Weight For Good While Thriving in Their Lives
Apply to Join Thrive Academy

Take your weight loss & life to the next level!

Join Thrive Academy for Physicians and:

  • Learn how to lose weight while creating ease and enjoyment without feeling restricted or always feeling like you are on a diet
  • Understand how to apply the science of weight loss to your own journey
  • Feel empowered and more fulfilled in every aspect of your life: improved relationships, more enjoyable days at work, more time doing the things you love

It’s Your Time to Thrive!

Apply to Join Thrive Academy

Thrive Academy for Physicians Is Different...


I don’t give you a diet plan or food rules because they don’t work (and they suck).  Instead, I help you develop a customized eating plan, called your eating blueprint.


Learn to make changes to your eating by intervening before it ever becomes about food


I teach you how to use failure to get closer to your goals and support you every step of the way


❤️   How freeing it will feel to be able to walk into any party or social event without being bothered by even the most tempting foods

❤️  The satisfaction of seeing the scale go down consistently while enjoying the food you eat (and sometimes wondering how it can feel so easy this time)

❤️  Basking in the peacefulness that comes from learning how to let go of constantly obsessing about food

❤️  The confidence of knowing you can eat healthy in the most challenging of situations (even if you’ve been up all night on call!) without working harder

❤️  The relief of no longer fearing failure in your weight loss, because you have simple skills to get yourself back on track anytime you need them

❤️  How incredible it will feel to finally see traction in the goals that matter to you, have more energy and feel amazing in your body every day

❤️  Feeling proud of how you fuel your body, care for yourself and honour your accomplishments

❤️  Having busy clinical days that actually feel fun and help reignite your love of medicine PLUS finding it easier to get home earlier with energy to do the things you love

Start Thriving Today!

Apply to Join Thrive Academy

"For the first time ever as a child or an adult I am confident I will reach my normal BMI and I am not afraid to acknowledge my emotions - life changing!"

Dr. E. Family Physician

Hi there, I’m Siobhan Key, MD and I’m here to change your life.

But first a question… Have you ever had an eating habit that you are so ashamed of, you have never told another living soul?  You know, one of those ones that you try to hide and desperately hope other people don’t notice?

Mine was Wendy’s French Fries.  I felt so guilty every time I hit that drive through and yet felt like I was powerless to stop.  Every time I got stressed, was post-call, or just had a little time to myself, my brain would start obsessing about them.  And it felt like the only way I could stop it was to give in and go get the fries… 

So I did.  

Over and over again.

I was so wrapped in shame about this habit that I didn’t tell anyone about it.  I didn’t ask for help.  After all, I was a doctor, I should know better – right?

Lucky for you, there is a silver lining to this story.

My quest to be free led me on an educational journey to find the tools that actually work.  

At the crossroads of Obesity Medicine & Life Coaching, I found them.

I found the skills that allowed me to lose 55 pounds and keep it off for years.  Without feeling deprived and without having to worry about the weight coming back.

And this is while working as a Family Physician, practicing Obesity Medicine and being a mom to 3 kids.

The silver lining is that you can learn how to do the same thing.  Inside Thrive Academy for Physicians, I will coach you on a step by step process so you can not only reach your weight loss goals, but also thrive in every area of your life.

Because you deserve to thrive.

You Have Never Felt This Supported in Your Weight Loss...


Here's What to Expect in Thrive Academy For Physicians: 

💥 Small group environment - so you always feel supported as an individual, not a number

💥  Plenty of opportunity for direct support - When you ask for help, you get help

💥  Amazing community - Amplify your progress with the power of a supportive and positive community of women physicians

💥  Step by Step Direction - Designed to fit into the busiest of schedules with simple and effective tools

💥  Weight Loss that Honours You as An Individual - Say “Goodbye” to following other peoples food rules and diet plans. Say “Hello” to feeling empowered in your own plans

💥  Thrive in Your Whole Life While You Watch Your Body Change - Because you deserve to thrive in the life you have worked so hard to build.

💥  Expert Support for Physician Specific Challenges - Thrive Academy will support you while on call, doing long stretches of work or feeling burnt out. We understand & coach on the demands of juggling medicine with life (and all the other roles you may be playing)

💥  Get Returns on Your Time - Any time spent working through the materials in this program and in the coaching calls will create more time in your week… almost like magic!

“The bingeing was really bad when I first started.  All I thought about was food, followed by guilt and shame, and then eating again.  Through Thrive Academy, I learned to see the patterns that lead to binging.

I no longer have negative shame or punish myself.  Binging happens a lot less, I stop earlier, and recover faster.”

-Dr. B. Family Medicine

Lose Weight For Good.
Find Peace with Food.
Love Your Life.

Join Thrive Academy for Physicians Today

Exclusively for Physicians

Apply to Join Thrive Academy

When You Join Thrive Academy You Unlock A World Of Resources Designed For YOU, A Busy Physician.

1. Thrive Learning Centre 

Instant & Lifetime access to an online treasure trove of weight loss resources. Learn how to create a customized approach to weight loss that is effective and feels good. Everything inside the learning centre is designed for you to thrive while reaching your goals. You get lifetime access to these resources.

2. 6 Months of Live Support in the Coaching Calls

These coaching calls will change your life & your weight loss. Group coaching creates exponential learning for you.

Plenty of opportunity to get direct help plus learn from watching others be coached.

All coaching calls are recorded and you have access to the replays via the app and a private podcast for the duration of the program.

You get immediate access to a library of previous coaching calls as soon as you join.

3. Thrive Success Path Private Podcast

Designed to make starting and progressing through your journey as simple as possible. Commit to listening to these short audio pearls (Less than 5 minutes each - easy to listen to while brushing your teeth!). Build momentum between coaching sessions.

4. CME Credits Included

Earn AMA Category 1 CME credits while losing weight. CME credits are available after every module and coaching call in Thrive Academy. Simply fill out reflective exercises with our partner CMEfy to claim your CME.

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"Coaching with Siobhan helped so much - about food and weight, and everything in my life (relationships, imposter syndrome, self-esteem).  It has been a life-changing journey for me.”

 ~ Dr. K, Family Physician


Thrive Academy for Physicians



Lose Weight with Confidence  ~  Create Ease in Your Weight Loss  ~  Thrive in Your Life

Easy Monthly 

$1000/mo USD

6 Monthly Instalments

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Best Value 

$5500 USD

One Time Investment

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“ The community in this program has made me feel validated in so many things and find reassurance that I'm not alone.  I’ve learned solutions to things that I didn't even think were issues until I heard other people get coached on them.

I've lost over 10 pounds, which was my goal.  I feel good now in my body.

The change I have seen is so powerful.  I honestly did not expect to have this much of a change. It's life changing.”

-Dr. G. Family Medicine

Still Here? 

If you are still reading this, watch this video. I made it for you.

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Lose Weight For Good.
Find Peace with Food.
Love Your Life.

Join Thrive Academy for Physicians Today

Exclusively for Physicians

Apply to Join Thrive Academy Now