Ditch Ineffective Diets With A Smarter Approach
Designed For Your Physician Life

Get YOUR personalized wellness blueprint & the support to make it happen

Join Thrive Academy For Physicians With Dr. Siobhan Key, MD
“I was feeling really unhappy with my weight before starting Thrive Academy.  The biggest shift is no longer over-indulging or emotionally eating.   I just don’t feel like I have to eat."
~Dr. A. Psychiatry

Do You Ever Catch Yourself Thinking...

🤔  "I can eat well at work but one sweet treat means it's over for the rest of the day"

🤔  "I am WAY too busy and too overwhelmed to focus on my weight loss for more than a few days... even though it really bothers me"

🤔  "The cravings after a busy day in the clinic are so intense that I have no choice but to eat"

🤔  "I feel embarrassed to be a physician who can't figure this out. Everyone would judge me if they really knew how out of control I am…” 

Sound familiar?


You are in exactly the right spot.

First Things First - You Aren’t Doing Anything Wrong.

Losing Weight As a Physician Has Unique Challenges

There are things that come hand in hand with working in medicine that directly drive eating and stop you from losing weight...

  • Pushing yourself hard through the day (without breaks)

  • Caring for everyone else around you before you take a moment to care for yourself

  • The constant state of stress that comes from caring for patients while juggling a million other things

  • The pressure of holding yourself to super high standards but never feeling like you are doing enough

While, none of these issues seem directly food related...  They all drive eating and impact weight loss.

And they are only the tip of the iceberg for physicians struggling with weight and food

Want Lasting Weight Loss ? 

You Need A Better Approach

As a physician, losing weight for the last time doesn’t take a magic diet or counting calories.

In fact, all of that could be setting you back further.   

Long term weight loss is created by learning how to get to the root of your personal relationship with food.

And from there, you learn specific strategies for transforming how you eat within the unique challenges of your physician life.

There is no diet out there that can get you long term results like Thrive Academy.

When you take a different approach, the one I teach you, your investments are rewarded two-fold:

➡️   you lose weight because you can finally be consistent with your eating

➡️   AND you feel happier and more relaxed in your days.

It’s time to thrive. 

Imagine What Your Weight Loss Will Feel Like…

❤️   How freeing it will feel to walk into any party or social event without being bothered by even the most tempting foods

❤️  The satisfaction of seeing the scale go down consistently while enjoying the food you eat (and sometimes wondering how it can feel so easy this time)

❤️  The peace you will have when you learn how to stop constantly obsessing about food

❤️  The confidence of knowing you can stay focussed on your goals in any situation (even if you’ve been up all night on call!) without working harder


❤️  The relief of never fearing failure in your weight journey again, because you know exactly what to do to get back on track when life throws you a curve ball

❤️  How incredible it will feel to finally reach the goals that matter to you, while feeling amazing in your body every day

❤️  Having busy clinical days that actually feel fun and help reignite your love of medicine PLUS finding it easier to get home earlier with energy to do the things you love

6 months from now, you can be celebrating these huge wins (and more!)

Start Thriving Today!


A 6 Month Group Coaching Program for Physicians Who Are Ready to
Lose Weight For Good While Thriving in Their Lives


It starts with your no-obligation application.  Then we will have a brief conversation to make sure this is the best fit for you.

From there, we get to work focussing on your personal wellness plan and the support you need to make it happen.

Thrive Academy for Physicians will help you transform your biggest eating struggles through the support in our live coaching calls and extensive on-demand resource library.


"Before I started Thrive Academy I was stuck in a cycle of "all or nothing" dieting and exercise which would result in temporary weight loss. I felt hopeless and broken, like I would never be able to lose weight and this was my life forever.
Now, my mindset has completely changed. I have a true understanding of what my goals are well beyond "lose weight". The food chatter/obsession is way down. "I can figure this out."  is the new true overriding statement in my mind instead of the mean and hopeless one of "I'll be fat forever".
This work has impacted other areas in that I just have a lot more bandwidth for so many other good things. More fun, more creativity, more hope. I feel like I can be more present at work and with my loved ones.
If you're thinking about joining Thrive Academy, my advice is… JOIN JOIN JOIN! Accept help and stop trying to figure it out yourself. You are NOT alone in your struggles. You are smart and powerful and you CAN do this. You can ENJOY it and build momentum in changing so many things about your life in a positive way."

- Dr. B. Internal Medicine

You Have Never Felt This Supported in Your Weight Loss...


Here are the unique ways Thrive Academy For Physicians supports you:


So you always feel supported as an individual, not a number.


When you ask for help, you get help.  Hand me your biggest challenges and l will help you figure them out.


Amplify your progress with the power of a supportive and positive community of women physicians


Even with your busy physician schedule, this program is easy for you to follow and succeed



No more following someone else's diet rules. Here, you'll feel empowered to create an approach that works in YOUR life



Watch your body change while enjoying the life you have worked so hard to build more


Long work stretches, on-call demands, burnout - I get it. And Thrive Academy is here to help you juggle it all.



Any time spent working through the materials in this program and in the coaching calls will create more time in your week… almost like magic!



"I felt so frustrated. So disappointed in myself about how poorly I'd been treating my body. It was a challenge to stick with my healthy eating habits for more than a few weeks.
I now have a new relationship with food. I am aware of, and confident in my ability to make healthy choices. I have developed more productive, non food ways of managing stress and boredom. I feel empowered and in control of my food choices. The cognitive skills I have learned with Siobhan are applicable to so many areas of my life such as work and family relationships.
I am no longer binge eating, I am consistently making health food choices, I am confident in my ability to reach my weight goal. I feel like I am back in control of my life!

If you are seriously ready to make a change it's worth the investment in yourself."
- Dr. L. Plastic Surgery


Thrive Academy for Physicians


  • Physician-Tailored Tools Library - Get lifetime access to a program specifically built to change your weight loss and eating journey. No more scrolling opinions in Facebook groups to figure out what to do - everything you need is in this program. ($3000 value)

  • 6 Months Of Expert Coaching - Our powerful group coaching is the secret ingredient. Together, we'll tackle every challenge in the simplest, most enjoyable way. So you can spend less time thinking about your weight and more time enjoying your life. ($6000 value)
  • Wrap Around Coaching Support - Food cravings don't follow schedules, so neither do we. Got a question or need to chat about those cookies you ate last night? Just post in our private community, I'm here for you. Always. ($1500 Value)
  • Thrive Success Path Podcast - Perfect for busy docs like you, this members-only podcast delivers compact, motivational episodes, keeping you fired up and moving towards your goals all week. ($1000 Value)
  • Endless CME Credits - Earn AMA Category 1 CME with every coaching call and video through our partner CMEfy ($300 Value)



Easy Monthly 

$1000/mo USD

6 Monthly Instalments

Best Value 

$5500 USD

One Time Investment

These Amazing Results Are Waiting For You

"I had literally zero cravings on a recent trip and honestly didn't even feel like it was a sacrifice to not eat the French fries or ’take or candy etc - and then I chose to have some chocolate mouse because it looked worth it (and it was)- and I felt good about that, too!

I've never experienced a program like this before.  I feel like I’ve finally found something I can truly live with and have a lot of hope and belief for continued success.  Thanks so much.”

~ Dr. B, Dermatology


“I’ve struggled with binge eating pretty aggressively for about 20 years. My eating has really started to stabilize. I’m able to have something like cake without spiralling into a binge.

I found the group coaching calls exceptionally helpful. To listen to other people it's amazing how similar a lot of the stuff is. Particularly when it's other physicians.”

~ Dr. S, Radiology

“I struggled with emotional eating.  I couldn’t get past it and couldn’t understand it.  I would eat and eat trying to find something that would make me feel less frustrated.  

Through Thrive Academy, I understand my eating.  I’m no longer frustrated after long clinic days.  Instead of going to the kitchen when I get home, I do some yoga or meditation before joining my family.  I like my body more and feel more comfortable.  I’m enjoying my office again too.”
~ Dr. B., Family Medicine

Here's Why You Deserve To Invest In This Expert Support

That “Eat Less, Exercise More” lecture in med school really screwed us up.  We have all spent the rest of our lives dutifully trying to make this outdated concept work. But it was always destined for failure.

And the problem that really makes me want to jump up and yell “NOT FAIR”??  When diets haven’t worked, we’ve blamed ourselves. 

We’ve carried a shame about being a physician with weight issues

And it creeps into every aspect of our lives. 

That's not fair.

That's Why You Need A Smarter Approach Tailored To Your Physician Life 

Diets don’t work because they completely miss out on the reasons why you are eating. 

As a Physician, you know what healthy food looks like.  The real question is… When you know what you “should be” eating, how do you get yourself to follow through when you have zero time to yourself, feel exhausted and just can’t care?

Adding restrictive rules and trying to follow diet plans that take a ton of extra work was never the answer. You don’t have time for that (nor do you want to live your life that way!)

And you don't have to with the Thrive Approach.


With The Thrive Academy For Physicians Approach,

You Can Expect:

🌟 Less effort and more results (without resorting to willpower or restriction) so you reach your goals faster

🌟 Custom strategies that easily fit into your physician life so you can stop working so hard to see success

🌟 Fail-safe strategies to handle any challenges life throws at you (like the intense cravings that show up post-call) so you build consistency even on tough days

🌟 Expert support within an amazing community of fellow physicians who understand your struggles so you never feel alone

Investing in Thrive Academy for Physicians means never having to follow another diet again. EVER.

It's time to break free from crappy diets that make you feel bad about yourself and embrace a smarter, more personalized approach to achieving your goals. 


“So much has changed in 6 months. I was feeling really unhappy with my weight and felt it was impacting a lot of areas of my life. I think the biggest shift is that I don’t feel like I’m depriving myself if I don’t eat the chocolate.

I can understand why I have more cravings some days and I know what to do about them.

I was able to do a fucking hard hike on a recent vacation without worrying about my weight holding me back and I’m feeling much better in my relationships.”
Dr. A. Psychiatry

Thrive Academy for Physicians Is Different...


I don’t give you a diet plan or food rules because they don’t work (and they suck).  Instead, I help you develop a customized eating plan you will love to follow, called your eating blueprint.


Learn to make changes to your eating by intervening before it ever becomes about food.  I'll teach you simple strategies that can make your cravings fade away without trying not to eat. 


I teach you how to use failure to get closer to your goals and support you every step of the way.  Stop looking over your shoulder for the weight to come back- you don't need to with the skills you'll learn

A Life Without Diets is Waiting Inside Thrive Academy

Here's the step-by-step process you will be guided through when you join: 

Design your Diet-Free Customized Eating Blueprint 

No diet rules here! You’re going to have a personalized eating plan that you makes meals a breeze and fits your physician lifestyle... & that you LOVE to follow

Learn How to Build Effortless Consistency

Finally have consistency without working harder. Through the library resources and the coaching calls, discover strategies to stick to your Eating Blueprint while watching your cravings fade away

Build Powerful Weight Loss Skills

Learn the essential skills that our medical training and diets have missed.  Discover how to manage cravings, how to get back on track, how to handle vacations and more!  All the skills you practice building directly support building consistency

Tailored Like Your Favourite Yoga Pants

As we work together inside Thrive Academy, you will get direct support to adjust and refine your approach until it feels as comfortable as your best yoga pants (yes - THAT comfortable)

In Thrive Academy, our goal is to empower you around food & teach you how to manage your weight for the rest of your life


"I was feeling very guilty about my eating habits. I wasn’t even sure how coaching would help. Now I feel more in control of my eating and less guilty.


Even if I eat the food I shouldn’t, I don’t blame myself because I accept this is a process.
For the first time ever as a child or an adult I am confident I will reach my normal BMI and I am not afraid to acknowledge my emotions - life changing!"


- Dr. E. Family Physician

Hi there, I’m Siobhan Key, MD and I’m here to change your life.

But first a question… Have you ever had an eating habit that you are so ashamed of, you have never told another living soul?  You know, one of those ones that you try to hide and desperately hope other people don’t notice?

Mine was Wendy’s French Fries.  I felt so guilty every time I hit that drive through and yet felt like I was powerless to stop.  Every time I got stressed, was post-call, or just had a little time to myself, my brain would start obsessing about them.  And it felt like the only way I could stop it was to give in and go get the fries… 

So I did.  

Over and over again.

I was so wrapped in shame about this habit that I didn’t tell anyone about it.  I didn’t ask for help.  After all, I was a doctor, I should know better – right?


Lucky for you, there is a silver lining to this story.

My quest to be free led me on an educational journey to find the tools that actually work.  

At the crossroads of Obesity Medicine & Life Coaching, I found them.

I found the skills that allowed me to lose 55 pounds and keep it off for years.  Without feeling deprived and without having to worry about the weight coming back.

And this is while working as a Family Physician, practicing Obesity Medicine and being a mom to 3 kids.

The silver lining is that you can learn how to do the same thing.  Inside Thrive Academy for Physicians, I will coach you on a step by step process so you can not only reach your weight loss goals, but also thrive in every area of your life.

Because you deserve to thrive.


“The binging was really bad when I first started. All I thought about was food, followed by guilt and shame, and then eating again. Through Thrive Academy, I learned to see patterns that lead to binging.

I no longer have negative shame or punish myself. Binging happens a lot less, I stop earlier, and recover faster." 
Dr. B. Family Medicine


Lose Weight For Good.
Find Peace with Food.
Love Your Life.

Join Thrive Academy for Physicians Today

Exclusively for Physicians

When You Join Thrive Academy You Unlock A World Of Resources Designed For YOU, A Busy Physician.

1. Thrive Learning Centre 

Instant & Lifetime access to an online treasure trove of weight loss resources. Learn how to create a customized approach to weight loss that is effective and feels good. Everything inside the learning centre is designed for you to thrive while reaching your goals. You get lifetime access to these resources.

2. 6 Months of Live Support in the Coaching Calls

These coaching calls will change your life & your weight loss for good. Group coaching creates exponential learning for you.

Plenty of opportunity to get direct help plus learn from watching others be coached.

All coaching calls are recorded and you have access to the replays via the app and a private podcast for the duration of the program.

You get immediate access to a library of previous coaching calls as soon as you join.

3. Thrive Success Path Private Podcast

Designed to make starting and progressing through your journey as simple as possible. Commit to listening to these short audio pearls (Less than 5 minutes each - easy to listen to while brushing your teeth!). Build momentum between coaching sessions.

4. CME Credits Included

Earn AMA Category 1 CME credits while losing weight. CME credits are available after every module and coaching call in Thrive Academy. Simply fill out reflective exercises with our partner CMEfy to claim your CME.



“(Before the program), I felt desperate and out of control. I had reached goal weight several months before and was maintaining and then got off track for a few months. I didn't realize I was in the restrict/binge cycle and when I did, I didn't know how to get out.

Now, I feel much more empowered and in control. Knowing I can figure anything out and I have the tools.

Coaching with Siobhan help so much - about food and weight, and everything in my life (relationships, imposter syndrome, self-esteem). It has been a life-changing journey for me."
  -Dr. K. Family Physician

Am I The Right Fit For Thrive Academy For Physicians?

You should apply to Thrive Academy For Physicians if:

  • You're a female physician (MD or DO), and you're looking for a community that understands your challenges
  • You're tired of feeling like you're always on a diet and want to actually enjoy food again. (And hey, you don't need to have weight loss as a goal to benefit from our program!)
  • You struggle with consistency in your healthy eating plans and can't figure out why. We're here to help you crack the code
  • You're ready to make permanent changes that truly make your life better (and help you lose weight)
  • You identify with stress eating, emotional eating or binge eating and are tired of food controlling your days
  • You feel fired up and ready to invest a minimal amount of time (1-2 Hours per week) to live in a body you love

Thrive Academy for Physicians is not for you if...


  • You're not a female physician (MD or DO)
  • You're looking for a quick fix diet (we are about sustainability here)
  • You want someone to tell you exactly what to do and what to eat (this program is about empowering you to make these decision instead because it works better)
  • You don't think you will show up for yourself
  • You have an active eating disorder
  • You have significant untreated depression or anxiety


Thrive Academy for Physicians


Learn Powerful Weight Loss Skills  ~  Create Ease in Your Weight Loss  ~  Thrive in Your Life

Choose The Tuition Option That Works Best For You:

Easy Monthly 

$1000/mo USD

6 Monthly Instalments

Best Value 

$5500 USD

One Time Investment


“The community in this program has made me feel validated in so many things and find reassurance that I'm not alone. I've learned solutions to things that I didn't even think were issues until I heard other people get coaching on them.

I've lost of 10 pounds, which was my goal. I feel good now in my body.

The change I have seen is so powerful. I honestly did not expect to have this much of a change. It's life changing."

-Dr. G. Family Medicine

Got Questions? Scroll Down to See If Yours Is Answered...

(If I missed your question, send me an email at [email protected] and I will make sure it is answered)

Have more questions? Send an email to [email protected] and we would be happy to help.

Still Here? 

If you are still reading this, watch this video. I made it for you.

Questions? Send me an email to [email protected]

Lose Weight For Good.
Find Peace with Food.
Love Your Life.

Join Thrive Academy for Physicians Today

Exclusively for Physicians